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Saeger Marketing Blog
Diane Saeger
Jun 22, 20214 min read
Traditional Marketing is Dead. What to Do Instead.
A solid marketing strategy recognizes how to navigate all of the touchpoints along a buyer’s journey to create trust and clarity while...
Diane Saeger
Mar 31, 20213 min read
Don't Get Arrested by the Grammar Police
Here are some basic grammar and punctuation rules and mistakes to be aware of (and tricks to fix them)...
Diane Saeger
Jan 9, 20214 min read
Don't Kill the Messenger, Just the Messaging
You’re the owner of a business with a great product or an innovative, must-have service, but for some reason, it’s not the roaring...
Diane Saeger
Dec 19, 20203 min read
The Marketing Rule of 7 Can Mean the Rule of 20 for B2B
The number 7 has been a significant symbol throughout history, in many religions and, yes, in marketing too (not to mention that it...
Diane Saeger
Nov 12, 20203 min read
5 Powerful Ways to Build a Lead Generating Machine
The most important job for marketing is to capture leads. However, capturing leads that want to buy your product is really what you want....
Diane Saeger
Oct 9, 20203 min read
Marketing Automation Why you need it
In a world full of Instagram, Snapchat, email, video, and more, connecting with your customers can be overwhelming and exhausting. Where...
Diane Saeger
Jan 9, 20203 min read
5 Steps to Create Your First Infographic
Want to engage more readers? When it comes to sharing complicated information, your readers might sure appreciate an eye-catching graphic...
Diane Saeger
Dec 14, 20153 min read
How to Find Great Photographs for Your Marketing Content…and Use Them Legally
Today, let’s dive a little deeper into the topic of visuals in your blogs, social media posts, and long-form content...
Diane Saeger
Oct 14, 20153 min read
Marketing Automation: What it is and Why You May Need It
In a world full of Instagram, Snapchat, email, video, and more, connecting with your customers can be overwhelming and exhausting...
Diane Saeger
Sep 28, 20153 min read
Buyer Personas: What They Are and Why They Matter to Your Marketing
Your customers are real people, with real needs, real interests, and real problems. Because of the ways we communicate these days—email...
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